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The Fan Platform

Reimagining the digital experience for Major League Soccer

Opportunity

Major League Soccer is North America's premier professional soccer league in the United States and Canada, with a rapidly growing fanbase and expanding global recognition.

In order to stay competitive, they wanted to design an adaptive digital experience to engage fans across all platforms and markets.

They had a vision for a personalized platform that would connect fans with teams, players, and live action in real-time.

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Approach

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Major League Soccer

Impact

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Strategy

  • Project Definition
  • Design Education
  • Product Envisioning
  • Systematic Thinking

Design

  • Interaction Design
  • Content Creation
  • Product Design
  • Design Excellence

Platforms

  • Desktop Experience
  • Mobile Web Apps
  • Android Application
  • iOS Applications