Case Study Library
All case study components and section patterns in one place.
Opportunity
Pearson is the world's learning company, with expertise in educational courseware and assessment as well as a range of teaching and learning services — all powered by technology.
In order to stay competitive, they wanted to design an adaptive learning experience to empower teachers and students in emerging markets.
They had a vision for a personalized adaptive learning platform for schools to empower teachers and students in established and emerging markets.
The project was a year-long partnership where we worked with all teams side-by-side as an in-house design team to drive intention, collaboration and execution as one.
Approach
We joined stakeholders, teachers, and developers as an integrated design team to design a cross-platform experience for mobile, tablet, and desktop.
IDEO had recently delivered extensive consumer insights that needed an experienced design team to translate and distill to connect the short-term to the north star.
We infused a design approach which focused on core user needs, adaptive learning content, and different teaching styles while thinking about business needs.
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A closer look at the design decisions and visual systems that shaped the experience.
Design System
A scalable visual language built for consistency across every surface.
Components designed to grow with the product.
Design System
A scalable visual language built for consistency across every surface.
Components designed to grow with the product.
Motion
Purposeful animation that guides attention without distraction.
Transitions that feel native to the platform.
Typography
A type system built for clarity at every scale.
Hierarchy that communicates before you read a word.
Motion
Purposeful animation that guides attention without distraction.
Transitions that feel native to the platform.
Typography
A type system built for clarity at every scale.
Hierarchy that communicates before you read a word.
A carefully considered layout that uses proportion and space to draw attention to the work shown here.
Each section is designed to breathe, with content that guides the reader through the story at a natural pace.
A full-width image that commands the composition, using scale and proportion to establish a strong visual anchor for the section.
The caption sits in the lower half of the grid, leaving room for the image to breathe above it.
I find myself thinking of the word 'Pure', as the team iterate on your designs. I think it's a great name for your agency and way of working - it's really embedded in what you created.
Nathan Harris
Director of User Experience & Design
Pearson
Impact
As an integrated team with great collaboration, we shaped the short and long-term visions for the platform. We also got the opportunity to apply the design principles to other connected products. The experiences have been developed and are currently being utilized by teachers and students around the world.
Strategy
- Project Definition
- Design Education
- Product Envisioning
- Systematic Thinking
Design
- Interaction Design
- Content Creation
- Product Design
- Design Excellence
Platforms
- Desktop Experience
- Mobile Web Apps
- Android Application
- iOS Applications